Superhost status on Airbnb is a way to recognize the best hosts. The Superhost program celebrates and rewards Airbnb’s top-rated, most experienced, and most consistent hosts. Listings with Superhost status see improved search placement (SERP), better booking conversions, and at the end of the day, more revenue.
“Our data shows that Superhosts earn 60% more revenue per available day, fueled by their ability to be booked nearly twice as often as their non-Superhost peers.”
— Scott Shatford – Founder & CEO – AirDNA
You Benefit From Our Superhost Status
Smoky Vista’s Superhost status means a special badge will automatically appear on your listing to help guests identify outstanding hospitality.
Earn extra money
Superhost status on Airbnb often benefits the lodger with a significant increase in earnings. More visibility and trust from guests can mean more money for you. After you have established yourself as a Superhost, people are more likely to find your listing and therefore are more likely to rent from you.
Attract more guests
You’ll be featured to guests in search results, emails, and more. There’s even a search filter to find Superhost listings. Because the business has the Superhost name attached to it, people are more likely to stay there because of the positive reputation among the Airbnb community.
Garner trust
There are some bad actors in the vacation rental business. Increasingly, we see news reports of fraudulent (fake!) listings or guests showing up at homes that are nothing like the listing. Superhost status is Airbnb’s way of validating the quality of your listing and giving it its stamp of approval. It is not easy to obtain this status, and doing so shows that your listings are accurate and can be trusted by those who are traveling to your area.
Superhosts by the Numbers
According to the short-term rental analytics company AirDNA, less than 20% of hosts achieve Superhost status.
Those that do, on average, see the following incredible benefits:
- 53% higher annual rental income
- 81% higher occupancy
- 60% higher RevPAR (Revenue Per Available Rental)
Source: AirDNA
Surprisingly, Superhosts charge less on a nightly basis. Superhosts’ Average Daily Rate (ADR) is about 11% lower than the average, but they far and away make up for it with increased occupancy, with an 81% higher Occupancy Rate. It appears that Superhosts are better able to find the delicate balance between occupancy and nightly rate. The conclusion that can be made is that dynamic pricing is a critical component of not only maximizing revenue but also achieving Superhost status. The combination of the Superhost title and being able to charge less will cause your revenue to soar through the roof.
Anyone with experience in the hospitality industry knows that everything boils down to RevPAR (Revenue per Available Rental) impact. RevPAR is the single best metric for comparing property performance. This shows that you are making revenue off your available rentals, which means that people are flocking to you for all their lodging needs.
If you would like a no-obligation analysis of your home’s revenue potential, email Erik Lessler directly at earnmore@smokyvistas.com or call him at +1 (877) 832-7615 to learn how Smoky Vistas can help you with the Superhost status on Airbnb.
